Tuesday, December 2, 2008

The Ideal Network Marketing Evaluation For You

It seems these days with the popularity and credibility of Network Marketing we are constantly bombarded with the next best product or program. How does one evaluate which program to join? I say first and foremost start with the product or service being offered [referred as product from here on]. Secondly, what type of support can you expect from your sponsor, upline, and company. Lastly, the compensation plan requires some consideration.

There are two reasons for the emphasis on the product. First, it has to be something you would buy anyway for your personal consumption. Additionally, not everyone will want to participate in the business opportunity but would purchase the product from you...and in many cases join the business opportunity later.

Secondly, if the product isn't something you would consume, or use, yourself it shows up in the message you are delivering to attract customers, and or potential business partners. Just think back to the last presentation you made. Was it crisp and vibrant because you signed on to the idea, or listless and lethargic because you didn't? The same holds true here.

Support comes in a very close second to product. You can achieve reasonable success with a mediocre product and great support -- but not the other way around.

I make a distinction here between a recruiter vs. a Team Leader. A recruiter goes for the numbers and doesn't support their downline. A Team Leader works with their downline and supports -- also trains -- them every step of the way until they can do the same for themselves. Joining under a Team Leader will make your business life much easier...not to mention increase the potential for greater success.

A second line of support is the company. Find out if your potential sponsor has needed to contact the company for any issues and if the experience was a favorable one. If you're working with a Team Leader they'll know and most likely the response is yes.

Support brings up a potentially touchy issue. If you have come this far, you already know you like the product, but if you discover a recruiter has introduced you to the program and not a Team Leader what are you to do? Especially if it's a friend or close associate. Best business practices would dictate to graciously express your concerns and see if there is a way to resolve the issue(s). If you resolve the issues great...both of you will have learned from the experience. Otherwise, seek a Team Leader to join the program under. This is purely a judgment call but an important one.

Finally, the importance of the compensation plan...simplicity is the key to success. You will eventually need to explain how people are compensated and if you stumble with the presentation that may frighten off your prospects.

The plans take on many forms and are beyond the scope of this writing. Though I will cover two aspects common to most compensation plans, which are product sales -- commonly referred to as volume, and qualifications to receive commissions.

Your monthly volume has two components: personal volume -- from personal consumption and retail sales, and the volume of your downline - commonly referred to as organizational volume. This holds true for each payout level of the plan. You may already be seeing the value in having some say no to the opportunity because the monthly volume will increase with their retail purchase...and the greater the volume the larger the check.

The qualification requirement is actually a good thing. Here's why. Every business needs to make sales...the qualification requirement requires sales to receive a commission. Network Marketing in this respect isn't any different than a brick and mortar business. No sales equates to closing the doors and going out of business. Also, this qualification is only a minimum and any sales above it throughout your organization are extra money in your pocket.

So, the ideal Network Marketing Program for you is one with a product you deeply endorse. It will have a support system in place to help you in times of need. Finally, it will have a compensation plan that's easily explained.

RESOURSE: Kris Chrisman is a network Marketing advocate that believes in Team Building. For more information on one program he recommends visit: http://www.bbspress.com/?ac=600114